A discovery questionnaire and call lead to two visual directions, with one selected direction developed into a primary logo, alternate logo and simple mark. The scope includes light, dark and monochrome variants, color and type guidance, concise usage notes, avatar and favicon exports, editable masters and SVG, PDF and PNG files. Two consolidated revision rounds are included. Naming, audience research, trademark advice, website work and launch campaigns are outside this scope.
Eligibility: Independent of website hosting. For one brand with an agreed name, a designated decision-maker and rights-cleared source material.