A strategy workshop, brand audit and review of five competitors inform audience definition, differentiation, value proposition, brand personality, voice and messaging hierarchy. The scope combines Identity Essentials outputs with a supporting graphic system, a practical brand guide and three agreed launch applications. Strategy is settled before visual design. Primary research, naming, multi-brand architecture, long-form copy and unlimited collateral are outside this scope.
Eligibility: Independent of website hosting. For one brand with an agreed name, a designated decision-maker and rights-cleared source material.